Doorway Pages for your website

Organic structuring of your pages for optimized indexing is not enough to deal with the ways search engines differ in their weighting of the different variables listed above. Creating doorway pages is necessary at this time for optimizing your changes of a high ranking for a multiple of keywords on a multiple of search engines.

A doorway page is simply a page that has been created for the sole purpose of ranking higher in the search engines for a particular keyword or set of keywords. These pages act as "doorways" to the real content of your site, without having to redesign or modify content in your current pages. A doorway is designed for the search engines, to appeal to the particular idiosyncrasies of each search engine's algorithms for indexing. The doorway page then links to your main site and takes
your visitors there.

A good Web site is designed to attract visitors to the site and influence them in ways the business hopes will either inform or cause the user to respond. However, what is good for communicating with people is not always good for communicating with a search engine. If, for example, you have a Web site that has a lot of graphics and hardly any text, or one that runs on a database and creates dynamically generated pages, or one that is in a highly competitive area, or even one that deals with a wide variety of general topics, chances are that your pages will rank very poorly on search engine rankings.

This creates a serious dilemma: how to make Web pages that are both pleasing, useful, and logical to humans, and at the same time presents your keywords to search engines in such a way that they will recognize you have what the user
is looking for and index your site appropriately.

Doorway pages help you solve these troubling dilemmas. You can keep your current Web site as it is and create dozens of doorway pages, each optimized to rank well for a different keyword in a different engine. Typically, when targeting 10 keywords across 5 search engines, you will end up with 50 pages pointing to your home page or other sections on your site. Do not worry as this is not unusual, and search engines will not penalize you as long as your doorway pages are
professional and honest, and so is your submission.

You will want your Web site to be found under several keywords that your prospects are likely to search by. For this reason, you will want to create separate
pages that emphasize each of those keywords/phrases and rank well for each search engine. On the average, to cover all possibilities, you need to make doorways for about 50 keywords or phrases related to your product or service for each of the top search engines.

In most cases, the doorway pages can be looked at as very cheap, yet effective, advertising.

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